Saturday, January 22, 2011

Walmart Lowering Prices on Healthy Foods?!

Price cuts on produce and healthier food options may be coming soon at a Walmart near you! My sister sent me this article a few days ago. Apparently, Walmart and Michelle Obama are teaming up to make healthier foods more prevalent and affordable for families. Here are the highlights from this article.
  • Wal-Mart Stores Inc will promote and cut prices on healthier food [...lower-priced fruits, vegetables and other healthy foods...] at its stores, a move that was eagerly endorsed by the U.S. first lady and one that could push food companies to overhaul more products.
  • Wal-Mart's efforts have the potential to affect everyone from farmers to grocery stores, drugstores and even dollar stores, which have been beefing up their food offerings.
  • By 2015, Wal-Mart plans to cut the amount of sodium and added sugars in packaged foods. It will also remove any industrially produced trans fats from its goods.
  • The company said it would work with suppliers to improve the nutritional quality of its own Great Value brand and national food brands. It also said it could save shoppers about $1 billion per year on fresh produce by cutting costs, through changes such as buying more produce from local farms.
  • The retailer will put a new seal on its own healthier foods, such as whole grain cereals and unsweetened canned fruit, later this year and offer use of the seal to suppliers for products that meet its criteria.
  • Thursday's announcement comes three months after Wal-Mart announced plans to double the sales of fresh produce from local farms in its U.S. stores by the end of 2015. That move was part of a broader strategy to revamp its global produce supply chain.
  • "Wal-Mart is such a big buyer of foods, period, and if they're going to insist on healthier food, this could change the food chain," said Gene Grabowski, senior vice president of Levick Strategic Communications.
  • You can read the full article HERE.
So what do you guys think? I know Walmart has its haters, but I'm personally excited and hopeful. With all the misconceptions about couponers and how we only eat unhealthy foods -- "Fruit Rollups and Maalox for dinner again, y'all!!" -- I think it's important to highlight these moves as a positive for all families. Hopefully other stores take notice and start finding ways of bringing lower priced produce and healthier food options to their customers. At the very least, it seems a step in the right direction.

No comments:

Post a Comment